Vourre
Brand IdentityBrand StrategyWeb DesignFrontend DevelopmentSocial Media ManagementPhotography
Problem
Polymer clay jewelry often gets dismissed as cheap or childish, despite its potential for sophisticated, wearable art. The material's vibrant colors and intricate textures were being overshadowed by generic handmade branding that failed to communicate its durability, uniqueness, and craftsmanship.
Solution
We created Vourre as a premium brand that blends artisanal craftsmanship with modern luxury through a minimalist visual identity, sophisticated e-commerce experience, and content strategy that highlights the material's unique qualities as wearable art.
Technologies
Figma, Next.js, Tailwind CSS, Vercel, Gitlab
