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Polariscope

Brand IdentityBrand StrategyUI

Problem

The absence of a strong, cohesive visual identity for Polariscope, a platform dedicated to co-creating and visualizing collective memories and history, weakened user experience and engagement. Without a clear brand and a well-aligned interface design, creating an immersive and intuitive interaction was challenging.

Solution

Designed a cohesive brand identity and visual language that embody the platform's core values, ensuring seamless integration into the UI. This approach enhanced usability and storytelling, creating an engaging and immersive user experience.

Technologies

Figma, Adobe Photoshop, Canva

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